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In effect, a
service agreement is an insurance policy. In case something unforeseen
happens, the customer is not normally responsible for any amount over the cost
of the service agreement.
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It is easier for a
customer to budget for a service agreement -- there is one fixed cost and
unexpected "surprises" can be avoided by a customer during the term of the
agreement.
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Without a service
agreement, there is a tendency to delay calling when a piece of equipment
begins to malfunction and to wait until the equipment completely breaks down
and is inoperative. This reason alone is usually enough to justify the
acceptance of an agreement when a customer considers the cost of personnel not
working because a machine cannot be operated.
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Policies in many
organizations require that a purchase order be issued before service work can
commence. This can be costly to the organization both in required
administrative time necessary to process paperwork (requisitions, purchase
orders, issuance of warrants, etc.) as well as in additional time lost by
personnel waiting for paperwork to be processed.
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With a service
agreement, equipment is down less often because customers call as soon as the
equipment malfunctions and prior to complete breakdown.
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A service agreement
provides preventive maintenance calls to oil, grease, clean, adjust, etc., a
machine.
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Machines under
service agreement are maintained at factory standards which usually does not
otherwise happen because without an agreement customers frequently do not wish
to spend additional money on equipment that still works but is in fact, in
need of repair.
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Equipment lasts
considerably longer when it is properly maintained according to factory
standards. Therefore, the effective annual cost of the equipment is much less
because it can be used for additional years.
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Use of service
agreement generates a better relationship among a customer, our Company and
its Sales and Service Representatives for many reasons: there are no
misunderstandings regarding individual service call charges, minimum charges,
increases in hourly rates, changes in policy, need for parts, etc. In
addition, there are fewer complaints about equipment malfunctions because
small problems don't become big problems. (Usually problems regarding
equipment and/or service are more directly attributable to the lack of service
agreement coverage, which results in equipment not being maintained according
to factory standards, than to defective equipment.)
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Because
customers under service agreement have, in effect, prepaid for their service,
the Service Department as a matter of policy will normally complete all calls
to customers under a service agreement before servicing equipment not covered
by a service agreement.